Tuesday, February 26, 2013

Nickelodeon Unveils New Generation Of Content For New Generation Of Kids At Nickelodeon Upfront 2013

Nickelodeon today (Tuesday 26th February 2013) previewed the brands 2013-2014 season and strategy to serve the new generation of post-millennial kids; introduced a line-up of brand-new animated and live-action comedy series from new creative voices; outlined plans for new, innovative content development platforms; and presented a new slate of educational preschool programming at its annual upfront (Nickelodeon Upfront 2013) presentation, which was hosted by Nickelodeon Group President Cyma Zarghami, and held at Jazz at Lincoln Center in New York City! Full details below in Nickelodeon's official Upfront Press Release, from PRNewswire, and don't forget to let NickALive! know what your most looking forward to on Twitter, Tumblr, Google+, and/or Facebook!:

Via Press Release

Nickelodeon Unveils New Generation Of Content For New Generation Of Kids At Annual Upfront Presentation

Joining Nick's Content Portfolio This Season Are: Animated Series Sanjay & Craig and Breadwinners; New Live-Action Series The Haunted Hathaways and The Thundermans; and Robust Preschool Lineup Including New Dora the Explorer Spin-Off

Presentation Featured First Research Findings on New Generation of Post-Millennials and Announcements of Innovative New Content Development Platforms

Presentation Punctuated with Appearance by Josh Duhamel, Host of Nickelodeon's 26th Annual Kids' Choice Awards, and Musical Performance by OneRepublic

NEW YORK, Feb. 26, 2013 /Nickelodeon Press Release via PRNewswire/ -- Nickelodeon today at its annual upfront previewed its strategy to serve the new generation of post-millennial kids; introduced a line-up of brand-new animated and live-action comedy series from new creative voices; outlined plans for new, innovative content development platforms; and presented a new slate of educational preschool programming. Hosted by Nickelodeon Group President Cyma Zarghami, the presentation was held at Jazz at Lincoln Center in New York City.

(Download image - Raving Rabbids Photo: http://photos.prnewswire.com/prnh/20130226/NY66995-a )

(Download image - Wallykazam Photo: http://photos.prnewswire.com/prnh/20130226/NY66995-b )

(Download image - Sanjay & Craig Photo: http://photos.prnewswire.com/prnh/20130226/NY66995-c )

Among the new animated projects introduced were: Sanjay & Craig, an animated series about a boy and his best friend--a snake--whose creative team combines two first-generation Nickelodeon creators Will McRobb and Chris Viscardi (The Adventures of Pete & Pete) with first-time Nickelodeon creators and co-executive producers Jim Dirschberger , Jay Howell and Andreas Trolf ; and Breadwinners, whose creative team (animator Gary "Doodles" DiRaffaele and writer Steve Borst ) came from Nickelodeon's Animation Shorts Program and features two booty-shaking ducks who operate a bread delivery service out of their awesome, jet-fueled rocket van. Additional new animated projects include the previously announced Rabbids and Monsters vs. Aliens. Nickelodeon is also picking up a third season of its hit animated series Teenage Mutant Ninja Turtles, which bowed in 2012 as the number-one new animated series with boys 2-11.

In live-action, two new family comedy series were announced, including The Haunted Hathaways, created by veteran comedy writer-producer Robert Peacock (Reba, The Jeff Foxworthy Show) in his first Nickelodeon show, about a family who moves into a house in New Orleans, LA, only to learn it's already occupied by a family of ghosts; and The Thundermans, from Jed Spingarn , who most recently served as co-executive producer of the hit Nickelodeon series Big Time Rush, about the sibling rivalry between twins in a family of superheroes. These series join the previously announced live-action series Sam & Cat and the recently launched Wendell & Vinnie.

A robust slate of original new educational programs for preschoolers was also introduced, including Wallykazam! --Nickelodeon's first literacy show for preschoolers that embeds the curriculum into a rich narrative story with the goal of helping and inspiring kids to read; Blaze and the Monster Machines, which is the first-ever preschool series that features a curriculum dedicated to all areas of STEM (Science, Technology, Engineering and Math) and follows the adventures of an 8-year-old boy and his monster truck; and Dora and Friends, a spin-off from the original creative team behind megahit Dora the Explorer, which stars the Latina heroine as a 10-year-old who goes on adventures in the big city with a group of new friends.

In addition, Zarghami outlined Nick's commitment to researching the newest generation of kids, the post-millennials, born between 2005 to present, as well as how the network is reinventing its development process and pipeline and innovating on new platforms. The presentation also included a look at Nickelodeon's just-launched Nick App – which now ranks as the number-one title on the Entertainment App list and the number-two title on the Free App list in the iTunes Store, approaching 400K downloads. Also detailed were: a new live afternoon daypart, Nick Studio 10; announcements about new sketch-comedy workshops for live-action development; and a partnership with Brian Robbins' AwesomenessTV online site.

"We have reorganized our development process in a way that allows us to make content smarter and faster than ever before, tailored specifically for this first generation of post-millennial kids," Zarghami said. "Our research tells us that for them funny is a badge of honor, and because funny is in Nickelodeon's core DNA, we believe our position will ensure our success with them."

In a surprise appearance, actor Josh Duhamel took the stage to highlight his role as host of Nickelodeon's 26th Annual Kids' Choice Awards, which will air Saturday, March 23, at 8 p.m. (ET/PT). Duhamel was later joined by Viacom President and CEO Philippe Dauman ; and the presentation was capped off with a musical performance by Interscope recording artists OneRepublic, who performed their latest hit single, "If I Lose Myself."
Details of Nickelodeon's new content slates include:

ANIMATION:

Sanjay & Craig – The 20-episode series tells the story of two best friends--one of whom is a snake--and the true adventures of being a kid. Voice actors include: Maulik Pancholy (30 Rock) as Sanjay; Chris Hardwick (Nerdist, Back at the Barnyard) as Craig; Tony Hale (Arrested Development) as Mr. Noodman; Linda Cardellini (Freaks and Geeks) as Megan; Kunal Nayyar (The Big Bang Theory) as Vijay; and Grey DeLisle (Fairly Odd Parents) as Darlene. Sanjay & Craig is created and co-executive produced by Jim Dirschberger , Jay Howell (character design for Bob's Burgers) and Andreas Trolf, and executive produced by Nickelodeon alumni Will McRobb and Chris Viscardi (The Adventures of Pete & Pete, Alvin and the Chipmunks).

Monsters vs. Aliens – Inspired by DreamWorks Animation's 2009 blockbuster feature film ($383 million worldwide gross), this new series follows the further adventures of the beloved monsters -- B.O.B., the gelatinous blob without a brain; Link, the prehistoric fish-man; Dr. Cockroach, the half-man/half-insect mad scientist; and Susan (aka Ginormica), the incredible growing woman — as they learn to adapt to a new world filled with bizarre aliens. This series, which is greenlit for 26 episodes, marks the third partnership between Nickelodeon and DreamWorks Animation.

Rabbids – This series brings to television the hysterical physical comedy that is the hallmark in Ubisoft's wildly successful Rabbids video games. Irreverent, unpredictable and silly, the Rabbids are a mysterious breed of rabbit-like creatures that explore, and often wreak havoc, in the human world. Everything is a source of wonder and amusement, and these indestructible and uncontrollable creatures have absolutely no respect for the social rules that govern society. For them, there are no laws, no rules of the road. It's all about having fun and saying "Bwaaaaaah!" Nickelodeon has secured global broadcast rights for 26 new half-hour CG episodes of Rabbids, which will be produced by Ubisoft.

Breadwinners – Created by Gary "Doodles" DiRaffaele (MAD, Metalocalypse), who was discovered from Nick's 2012 Animated Shorts Program, and Steve Borst (Teen Titans Go!, MAD), Breadwinners follows two booty-shaking ducks as they operate a bread delivery service out of their awesome, jet-fueled rocket van. The series was picked up for 20 full-length episodes.

Nickelodeon has renewed its Animated Shorts Program, as a further commitment to produce hit animated content for kids. Last year, more than 600 pitches were collected during Nickelodeon's inaugural program. From the pitches, 12 were created and five are in series development. All 12 shorts will air on the network, or appear on www.nick.com or on Nickelodeon's new app, which launched Feb. 21.

Nickelodeon also announced a third season pick up of its hit Teenage Mutant Ninja Turtles series, which was 2012's number-one new animated program with boys 2-11 across all TV. Season two is currently in production.

For the 2013-14 season, the network will also roll out new episodes of returning hit animated series, including season two of The Legend of Korra, SpongeBob SquarePants, The Fairly OddParents, Winx Club, T.U.F.F. Puppy, Kung Fu Panda : Legends of Awesomeness and Robot and Monster.

LIVE ACTION:

The Haunted Hathaways – Life in The Big Easy gets a little more complicated and way more spirited when the Hathaway siblings (Amber Montana, Breanna Yde) and their mom (Ginifer King) move into a house already occupied by a dad ( Chico Benymon ) and his sons ( Curtis Harris , Benjamin "Lil P-Nut" Flores Jr.) who happen to be ghosts. Created by veteran comedy writer-producer Robert Peacock (Reba, The Jeff Foxworthy Show), The Haunted Hathaways is executive produced by Boyce Bugliari & Jamie McLaughlin (Bucket & Skinner's Epic Adventures). The series will begin production on 20 episodes this spring.

Wendell & Vinnie – A brand-new, live-action family comedy featuring Jerry Trainor (iCarly) in his first starring and producing role, this series follows 30-year-old Vinnie Bassett (Trainor) living the life of a carefree bachelor, when he suddenly becomes the legal guardian of his precocious, wise-beyond-his-years nephew, Wendell ( Buddy Handleson , Shake It Up) forming a hysterical odd-couple family dynamic. Nicole Sullivan ( Rita Rocks , MadTV) also stars as Vinnie's older unlucky-in-love sister, Wilma, with Haley Strode (Gangster Squad) as Vinnie's newly divorced neighbor and love interest, Taryn. Wendell & Vinnie, which has received has received a 20 episode order. The series airs regularly on Saturdays at 8p.m. (ET/PT).

Sam & Cat – In this comedic spin-off from award-winning creator and executive producer Dan Schneider (iCarly, Victorious, Drake & Josh, Zoey 101), Sam & Cat stars Jennette McCurdy (iCarly's Sam Puckett ) and Ariana Grande (Victorious' Cat Valentine) reprising their roles from their respective hit shows. The series features the pair as unlikely roommates and best friends who become teen entrepreneurs by starting their own after-school babysitting business. Sam & Cat is currently in production on 20 episodes in Los Angeles and will premiere this fall.

The Thundermans – The Thundermans are a typical suburban family who happen to have astounding superpowers. At the center of the action are the 14-year-old Thunderman twins, Max ( Jack Griffo ) and Phoebe ( Kira Kosarin ), who share the same bathroom, the same school and the same annoying younger siblings. Their only difference? Phoebe is a super student with a super sunny disposition who super looks forward to being a superhero someday, and Max aspires to become a super villain. The 13-episode series will commence production this spring and is written by longtime Nickelodeon producer Jed Spingarn , who most recently served as co-executive producer of the hit series Big Time Rush and prior to that, produced on The Adventures of Jimmy Neutron: Boy Genius and Johnny Bravo .

Nick Studio 10 – This live, daily afternoon daypart features four friends who make and share outrageously funny content in real time. Beginning this spring, content created on the show will also migrate from on-air to the recently launched Nick App , and content from the app will also be featured on the series.

Awesomeness (working title) – Nickelodeon is partnering with Brian Robbins (Smallville, One Tree Hill, Coach Carter) to co-develop a new half-hour sketch comedy show that features a mix of new and existing content from the extremely popular online site AwesomenessTV.

Nickelodeon will also premiere more new episodes of its hit live-action series, including Big Time Rush, Marvin Marvin and See Dad Run.

PRESCHOOL:

Dora and Friends – An original, animated Dora the Explorer spin-off, Dora and Friends: Into the City stars Latina heroine Dora as a 10-year-old who goes on city adventures with a group of new friends. Fantastical twists and turns abound as the stories take Dora and her friends into exotic magical worlds waiting to be explored. Dora and Friends features a curriculum that fosters a child's understanding of Spanish, teamwork, music and community service. The series has been picked up for 20 episodes and will launch on Nickelodeon in 2014.

Wallykazam – This new animated series is Nickelodeon's first literacy show for preschoolers that embeds the curriculum into a rich narrative story, with the goal of helping kids fall in love with words and inspiring them to read. The original comedy follows the adventures of a boy named Wally Trollman and his pet dragon, Norville. Wally has a magic stick that makes words come to life and playfully transforms the world around him. Wallykazam! is currently in production on 26 episodes that will premiere on Nickelodeon in 2014.

Blaze and the Monster Machines – This original CG-animated series introduces preschoolers to the areas of science, technology, engineering and math (STEM). This is the first preschool show that features a curriculum dedicated to all areas of STEM. Viewers will join an eight-year-old boy named AJ and his incredible monster truck Blaze on super-sized adventures. AJ and the viewer help Blaze as they explore the physics of how things move, master mathematics and discover how everyday technologies work. The series, which received a 20-episode order, will debut on Nickelodeon in 2014.

Peter Rabbit – This new CG-animated series is a reimagining of the popular Beatrix Potter children's books based on the beloved Peter Rabbit character, which have sold over 250 million copies worldwide and have been translated into 35 languages. The series follows the adventures of Peter Rabbit and his best friends Benjamin Bunny and Lily Bobtail. Peter Rabbit features educational goals that encourage preschoolers to learn problem-solving and interpersonal skills, self-efficacy, resilience, positive re-framing and fosters an interest in nature. The series, which received a 26-episode order, launched on Feb. 19 and posted double-digit gains and won its time period across all cable with kids 2-5, adults 18-49 and total viewers.

During the presentation, Nickelodeon highlighted original research into the newest generation of kids, the post-millennials. The network's early profile of them reveals some of their unique connections to friends, family and funny, including:

Post-millennial kids are part of a Velcro family – The post-millennials' parents are the Gen-Xers who are striving to right those perceived wrongs from their own neglected childhoods. Their kids, the post-millennials, are therefore more protected and sheltered than any generation before. No one is more important to these kids than mom and dad: 90% of them say their parents are their heroes; 80% say they want to spend more time with their parents; and the majority of the next generation says that family time is the first choice for how to spend free time.

Post-millennials view friendship differently than their predecessors – Unlike millennials before them, friendship is not a game of numbers but is about shared trust among a small circle of people. While the post-millennials may have limitless cyber connections, they choose to have only 2 or 3 real friends in their lives.

This new generation of kids speaks fluent "Grown-Up" – Post-millennials are included in the adult world, and they influence adult decisions. They understand how to keep the adults in their lives happy, and it makes them feel good about themselves. They speak fluent "Grown-Up."

The post-millennial generation cares deeply about community – This new generation of kids has been exposed at a very early age to war, climate change and a poor economy, which has made their sense of compassion and desire to improve the world particularly pronounced. They genuinely want to make positive contributions and participate alongside one another in making the world a better place.

Post-millennials have a strong affinity for comedy–Humor plays a pivotal role in the lives of post-millennials, uniting them with friends and family and playing a key role in how they view themselves. A majority of post-millennials (74%) describe themselves as funny, and as a descriptor, that rates as highly as being smart. Additionally, when it comes to spending time together as a family, this current generation of kids ranks laughing together higher than vacations, having a meal together and holidays. Post-millennials also consider being funny as a badge of honor, a commodity to be traded with friends, which brings them social currency.

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

SOURCE Nickelodeon

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Click the more link below (or scroll down) to read NickALive!'s in-depth coverage of Nickelodeon unveiling their 2013-2014 programming slate:



Also, from Adweek:
Nickelodeon Keeps the Greenlights Coming and Caters to Tech Advertisers

Kids' net finally stops the ratings bleeding
By Sam Thielman

Teenage Mutant Ninja Turtles Courtesy: Nickelodeon

For the first time in a while, Nickelodeon can say that its ratings are recovering—the kids' network is back up 5 percent year-over-year in its key demo after a disastrous free-fall that lasted through most of 2011 and 2012 (the network was down 22 percent in kids 6-11 year-over-year for the whole of 2012). February has seen the Nick dust itself off—it's up 5 percent in kids 2-11 and off only 1 percent in kids 6-11— and now is rolling out a big slate of new programming as its parent company fights to keep it on the air in Cablevision households.

Jim Perry, head of ad sales at Nick, said that the kids' network was reaching out to new categories—some new to the network, others new to the kids' marketplace entirely. There is, Perry said, more than one hardware developer working on a tablet PC for kids, and both Sony and Microsoft have new consoles ready to ship this year. "We do see the move category coming back in 13-14," Perry said. "We saw a little bit of a pullback in 12-13, and it's coming back in a big way." The network is also getting nibbles from QSRs that cut back at the network during the decline.

Asked if he had any worries about the current fears for the economy and the ongoing battle between the president and Congress to agree on taxes and spending, Perry said he was encouraged by activity in the scatter market and felt that "we've got a stronger ad marketplace than we've had in the past." But yes, "of course we hope the economy stays on track and continues to improve." The rebound in the toy market will be one of the first things to go if the economy worsens.

Partnership was the word of the day at Nick's programming division; the company gave the greenlight to 26 half-hours of Ubisoft's Rabbids, based on the company's Rayman video game series, as well as the same number of episodes for Monsters vs. Aliens, yet another co-production with DreamWorks Animation (which also does Kung Fu Panda: Legends of Awesomeness for the network and also has programming deals with Cartoon Network and Netflix). The network's animated shorts program continues to bear fruit for Nick—its other major animated offering will be Breadwinners, from Gary DiRaffaele. The net's Teenage Mutant Ninja Turtles cartoon will get a third season as the Michael Bay-produced movie edges closer to its new 2014 release date.

Nick's live-action slate is six items strong—three family comedies, one with a Two and a Half Men vibe (Wendell & Vinnie), one with ghosts (The Haunted Hathaways), and one with superheroes (The Thundermans). The network will also air a streipped live comedy starting in the spring called Nick Studio 10, which will migrate on-air from the recently launched Nick smartphone/tablet app.
Also, from C21Media:
Nickelodeon explores new Dora

Nickelodeon has unveiled new shows to attract “post-millennial kids,” including a Dora the Explorer spin-off and a third season of Teenage Mutant Ninja Turtles.

Among the new projects are Dora and Friends, which stars the Latina heroine as a 10-year-old who goes on adventures in the big city with a group of new pals. The preschool series has been picked up for 20 episodes and will launch on Nickelodeon in 2014.

Sanjay & Craig, also 20 episodes, is aimed at an older audience and follows a boy and his best friend, who happens to be a snake, while another new title, Breadwinners, features two ducks operating a bakery service out of a jet-fuelled rocket van.

Other future animated projects include the previously announced Rabbids, and Monsters vs Aliens, as well as a third season of the rebooted Teenage Mutant Ninja Turtles.

Nick has also commissioned live-action family comedy The Thundermans, from Big Time Rush’s Jed Spingarn, to a full series. It follows the sibling rivalry between twins in a family of superheroes. This will sit alongside The Haunted Hathaways, greenlit in January.

New educational programmes for preschoolers include Wallykazam!, Nick’s first literacy show for preschoolers, Blaze and the Monster Machines, which covers science, technology, engineering and maths.

“We have reorganised our development process in a way that allows us to make content smarter and faster than ever before, tailored specifically for this first generation of post-millennial kids,” said Nickelodeon group president Cyma Zarghami.

“Our research tells us that for them funny is a badge of honour, and because funny is in Nickelodeon’s core DNA, we believe our position will ensure our success with them.”

Viacom has recently stated it is putting programming at the heart of its recovery plan for flagging children’s channel Nickelodeon.

So far in 2013, it has launched a new app, greenlit a preschool series based on the Lalaloopsy toy dolls and acquired Digimon Fusion and Breakthrough Entertainment’s Rocket Monkeys.

Nico Franks
27-02-2013
©C21Media

GENRES: Animation, Children's
SHOWS: Breadwinners, Dora and Friends, Dora the Explorer, Sanjay & Craig, The Haunted Hathaways, The Thundermans, Wallykazam
COMPANIES: Nickelodeon, Viacom International Media Networks
SECTIONS: C21Kids
COUNTRIES: US
Also, from Kidscreen's children's digital entertainment news column, iKids:
Nickelodeon upfront gives kids more comedy, curriculum and community


Kidcaster Nickelodeon unveiled a new slate of content at its upfront presentation yesterday that directly targets today’s generation of kids – known as post-Millennials - with more comedy series, educational preschool programming and mobile and online-integrated content.

According to new Nickelodeon research, the post-millennial demo, which is comprised of kids born later than 2005, is more tied to family life than ever before, with 90% of kids believing their parents are their heroes. Research findings also show that today’s kids crave more comedy in their lives.

In appealing to the masses, the network has introduced a lineup of new animated and live-action comedy series. Among the new animated projects is Sanjay & Craig, an animated series about a boy and his snake, from creators Will McRobb and Chris Viscardi (The Adventures of Pete & Pete) and newcomers Jim Dirschberger, Jay Howell and Andreas Trolf. New series Breadwinners features two booty-shaking ducks who operate a bread delivery service out of their rocket van. Additional new animated projects include the previously announced Rabbids, based on Ubisoft’s successful Rabbids video games, and Monsters vs. Aliens in partnership with DreamWorks Animation. Nickelodeon also greenlit a third season of its animated series Teenage Mutant Ninja Turtles, which debuted last year and has since spawned a multi-category licensing program.

On the live-action front, two new family comedy series were announced, including The Haunted Hathaways, created by comedy writer-producer Robert Peacock (Reba, The Jeff Foxworthy Show), and The Thundermans, from Jed Spingarn, who most recently served as co-executive producer of the Nickelodeon series Big Time Rush. The latter is about the sibling rivalry between twins in a family of superheroes. These two series join the previously announced live-action series Sam & Cat and the recently launched Wendell & Vinnie.

For preschoolers, the network is adding four brand-new educational series to its 2013-2014 season that include Dora spinoff Dora and Friends, literacy-based series Wallykazam!, Blaze and the Monster Machines, which follows the STEM (Science, Technology, Engineering and Math) curriculum, and the CG-animated Peter Rabbit. In addition, Nick will premiere new episodes of mainstays Bubble Guppies, Team Umizoomi and Dora the Explorer.

Nickelodeon president Cyma Zarghami also unveiled the network’s strategy for more innovative modes of content delivery. Featured on the recently released Nick App, an interactive platform that has garnered roughly 400,000 downloads since launching last week, is content from a new live afternoon daypart called Nick Studio 10. Beginning this spring, content created on the show will also migrate from on-air to the app, and content from the app will also be featured on the series. Nickelodeon is also partnering with Brian Robbins (Smallville, One Tree Hill, Coach Carter) to co-develop a new half-hour sketch comedy show that features a mix of new and existing content from the popular tween-targeted online channel AwesomenessTV.

Tags: Cyma Zarghami, Dora and Friends, Monsters vs. Aliens, Nick App, Nickelodeon, post-millennials, Rabbids, Teenage Mutant Ninja Turtles, The Haunted Hathaways, The Thundermans, upfront, Wendell and Vinnie
Also, from Broadcast:
Nickelodeon unveils new programming slate

US kids broadcaster Nickelodeon has ordered a raft of new series including a spin-off of Dora The Explorer and an animated series from the creators of The Adventures of Pete and Pete.

The Viacom-owned network unveiled its latest slate of live action and animated programming at its annual Upfronts event in New York.

It has ordered new animated projects including 20 episodes of Dora and Friends: Into The City, which sees the animated Latina star embarking on an adventure in a new city;

Sanjay & Craig is about a child and his pet snake from The Adventures of Pete and Pete creators Will McRobb and Chris Viscardi with first time Nick creators Jim Dirschberger, Jay Howell and Andreas Trolf.

Separately Breadwinners is about two booty-shaking ducks from Metalocalypse's Gary DiRaffaele.

Live action

Live action commissions include The Haunted Hathaways, a ghost story from Reba’s Robert Peacock; Wendell & Vinnie starring iCarly’s Jerry Trainor; Sam & Cat from iCarly creator Dan Schneider and The Thundermans about a typical suburban family that have superpowers from Big Time Rush exec producer Jed Spingarn.

Separately, the broadcaster has ordered a third season of Teenage Mutant Ninja Turtles.

Nickelodeon group president Cyma Zarghami said: “We have reorganised our development process in a way that allows us to make content smarter and faster than ever before, tailored specifically for this first generation of post-millenial kids.

Our research tells us that for them funny is a badge of honour and because funny is in Nickelodeon’s core DNA, we believe our position will ensure our success with them.”